I was approached by the boys in iCabbi after they had created a small prototype for the application. This was about 3 years before Uber would conquer the world. Gavin had brought a wealth of knowledge in the taxi industry to his new project iCabbi. I was really excited to get onboard with Gavin and set about two things.

1 Identifying the best UX to deliver a great service.

2 We had to create a brand that had impact and strength.

On delivery of our first versions of the UX we impressed so much that Gavin asked us to take a look at the logo. Working with great designers on my team, we delivered the branding for iCabbi as you know it today. We delivered this project on Android and iOS native in a 4 month timeline from first contact to published apps.

I acted as creative director ad technical project manager on this build. It took a team of 2 developers and 1 designer.