In 2013 as Mercury Digital was the acting digital agency for Lifestyle sports, we were asked to create 2 viral videos as part of the customisation campaign that Lifestyle was running. Offering Boot and Jersey customisation for free to customers. I worked with the great agency ATOMIC. I acted as the Producer and Art director of both of these spots. After we completed our final 30 second cut, we quickly realised the Marketing manager was so happy, she also got us to cut 1 minute cinema versions. These two spots are some of my proudest work as a video producer.